[Tim]

Hi Karim! I’m going to launch my podcast soon and so I wanted to ask you if you have any specific tips in that area? For example in terms of the 3Es lesson: what content should I produce to promote the podcast? Do you think I should produce extra content?

[Karim]

Hi Tim! Glad you’re here!

Congrats on the podcast project! What will the format be? Will you host interviews or be alone?

A piece of general podcast advice is “exploiting” each episode for small content pieces. Let’s take the example where you’re interviewing people: you could film the whole episode and produce short clips with interesting quotes or moments from the show. And make sure that these “moments” contain at least one E for your audience 😉 These clips can then be distributed on your social channels, where you can also use them as ads.

Another point for podcast promotion is to use short links (neon.ly) as well as a link collection (neon.link) to redirect people to the episodes.

It’s also always important to have a certain regularity, so always release a new episode each Monday for example. This way your audience knows what to expect.

Hope this helps 🙂

[Tim]

Thanks hehe yes I’m going to make interviews! Ok good idea! I could take nice scenes from the interviews and share them on my social media. I actually see that a lot now that you said it … thanks!! I could use lumen5 to make the videos right? you mentioned them in a lesson i think

[Karim]

Yes exactly, Lumen5 is an awesome tool to make clean short videos 🙂