An introduction to the fundamentals of online marketing
Difficulty: Beginner
Lessons: 13
Duration: 40 Minutes
Price: 0€
Course language: English
Last updated: June 2020
In our online marketing fundamentals course, you will learn the core concepts and mindset you need to know for an efficient social media presence, as well as running online marketing campaigns at profit.
It’s thus an excellent preparation for our Social Media Advertising course because you’ll be able to think strategically and understand what makes a successful campaign, before creating one.
WHAT YOU’LL LEARN
- How to adopt a data-driven mindset
- How to use buyer personas to build your strategy
- The AARRR or pirate framework
- How to create valuable content using the 3 Es
- Why organic reach is dead
- What targeting audiences are and how you can use them
- What remarketing is about
THIS COURSE IS FOR YOU IF …
… you want to take the first steps in online marketing.
… you sell digital or physical products or services (B2C and B2C).
… you have no prior experience or knowledge in online marketing.
… you are interested in taking our Social Media Advertising course.
ALSO BENEFIT FROM
- our online marketing classroom where you can ask questions and share ideas with us and other students.
- the Neon Social Club, our exclusive Facebook group where you can ask all kinds of questions related to online marketing.
- a neon academy certificate upon course completion.
Course Content
About Instructor
Course Includes
- 13 Lessons
- 11 Quizzes
- Course Certificate
Ratings and Reviews
Jeffrey
Easy course to follow and understand. Thank you!
Favour
I love that the courses were short yet highly informative, I learnt a lot. Thanks to Neon Academy
Maja Mileska
Karim! You collected the most important pillars for the online marketing and made a super course for us. Thank you!
Al-Amin
This is a very good introduction into online marketing. It's quick, to the point and assumes you know nothing. It covers the basics on a high level and gives you a starting point should you want to go deeper into any of the intro topics he talks about! Would highly recommend if you aren't sure where to start.
Hussien Heragy
That’s great thanks karim
Gladys
It helps to gain knowledge about online marketing, I've also reccomended it to some friends of mine. Hope there will be a lot of courses in the future
Really helpful Karim, thank you! Have already recommended it to a few people.
Jayguru
Thanks for this course neonacademy it amazing
Content is very straight forward, the 3minutes video format is also brilliant to keep the attention of the users
So much said in a very clear and impactful manner in so little time ... Bravo!